AS THE SUN GOES DOWN, THE CW'S VAMPIRE DIARIES RISES, RANKING FIRST OR SECOND AT 8:00PM IN KEY DEMOS
VAMPIRE DIARIES Builds on Last Week's Midseason Return; Posts Best Ratings since Nov. 12
VAMPIRE DIARIES Again Ranks as Thursday's #1 Show among Teens and Female Teens
SUPERNATURAL Matches Second Best Women Demos of the Season
January 29, 2010 (Burbank, CA) The CW's freshman hit THE VAMPIRE DIARIES was on the rise last night, ranking either first or second in the 8:00-9:00p.m. hour among all key demographic categories, according to preliminary live plus same day Nielsen ratings for Thursday, Jan. 28, 2010. VAMPIRE DIARIES again ranked as Thursday's #1 show on TV among female teens and teens.
VAMPIRE DIARIES took first place in its 8:00-9:00p.m. hour among females 12-34 (2.8/8-tie), female teens (2.8/10) and total teens (1.9/7). VAMPIRE DIARIES ranked second in the 8:00-9:00p.m. hour among women 18-34 (2.7/8), adults 18-34 (2.1/7), women 18-49 (2.3/6), adults 18-49 (1.8/5) and persons 12-34 (2.0/7).
VAMPIRE DIARIES improved on last week's midseason return last week by 17% in adults 18-34, 8% in women 18-34, 13% in adults 18-49 and 15% in women 18-49.
VAMPIRE DIARIES delivered its best adults 18-34, adults 18-49 and total viewer (3.72mil) performance since Nov. 12.
SUPERNATURAL matched its second best ratings of the season with women 18-34 (1.6/4) and women 18-49 (1.4/4).
